Tom Cheng

Michigan State University, Office for Program Development and Management (OPDM)  ·  East Lansing, MI

• Continuing instructional design and learning experience development work for MSU faculty and staff initiatives within OPDM.

Michigan State University, Center for Teaching & Learning Innovation  ·  East Lansing, MI

• Sole instructional designer for the Apple Manufacturing Academy — designed and developed 22 self-paced online courses on D2L Brightspace for small- and mid-sized manufacturers, covering AI, machine learning, lean manufacturing, cybersecurity, and professional skills.
• Partner with subject matter experts (SMEs) to translate workshop recordings, slide decks, and technical content into structured eLearning experiences; produce original graphics, screencasts, and video content using Adobe Creative Suite.
• Develop course outlines, module-level learning objectives, and formative and summative assessments for Coursera courses with MSU faculty, including Forest Carbon Credits and Initiatives and Flourishing Under Stress.
• Reviewed and validated 13 SCORM-compliant microlearning modules for the Apple Education Hub (SCORM Cloud) for assessment validity and WCAG 2.2 accessibility compliance.
• Design instructional materials, learning sequences, and assessments for undergraduate D2L courses and revise learning objectives and knowledge checks for professional certificate programs in Brand Protection.
• Co-lead SLXD, a monthly faculty professional development workshop series covering instructional design, D2L, accessibility, and evidence-based teaching strategies; sole facilitator since September 2025.

Impulsa Co.  ·  San Francisco, CA

• Led UX research and instructional design for Say, an AI-powered language learning app — conducted 10+ usability tests and 50+ learner interviews to identify skill gaps and shape the "Buddy" chatbot learning experience.
• Applied learning design principles to AI pronunciation feature development; iterative research-driven changes drove a 10× increase in pronunciation checker engagement.

Ama Speak  ·  San Jose, CA

• Designed personalized learning pathways integrating AI tutor conversations and adaptive content sequences; mapped instruction to CEFR proficiency levels.
• Developed a speaking skills assessment model using pronunciation accuracy and fluency metrics to drive adaptive feedback loops.

Impromptu  ·  Stanford, CA

• Designed and prototyped an AI-powered English speaking coach — ran 10+ iterative prototypes with 50+ student testers to refine instructional scaffolding and real-time feedback mechanisms.
• Applied needs analysis and rapid prototyping methods, informed by 30+ learner surveys, to define learning objectives and feature priorities.

Ho Fung College  ·  Hong Kong

• Designed and launched FinTech elective workshops and a student-run campus TV program, expanding curriculum offerings and boosting learner engagement.

TWGHs Mrs. Wu York Yu Memorial College  ·  Hong Kong

• Co-designed and launched a YouTube Maker Studio and AI learning lab, integrating technology-enhanced instruction into the English curriculum.

Shatin Tsung Tsin Secondary School  ·  Hong Kong

• Built and maintained chenglish.hk, a self-developed teaching website offering HKDSE exam resources, study guides, vocabulary tools, and classroom utilities for hundreds of students.